shop core collection
White fern leaves arranged in a spiral pattern on black background.

Natural Clothing supporting

Regional Textile Ecosystems

A circular logo with the text 'First Principles Clothing' repeated around the edge and a stylized spiral fern design in the center.
A young man with dark skin wearing a camouflage baseball cap, white graphic t-shirt, and dark pants standing against a white background with a layered black-and-white spiral and swirl design overlay.
A spiral of fern leaves in beige on a black background.

Our clothes tell a story

What’s yours?

White fern leaves arranged in a spiral pattern on a black background.

Our Promise

100% natural fabrics, quality and craft, care for people and the planet.