BUIlt on principles

the ā€˜s’ word

Unfortunately, the word "sustainability" has lost its meaning. To us, true sustainability is the ability to maintain our work in perpetuity without negative effects on the planet and people that contribute to our products. It is not a spectrum, it is a binary, so while we are eagerly in pursuit of what we would consider to be "sustainable" products, we are not there yet, and as such, will not be tossing around the "s" word left and right.

Down with Commodification

Commodification of everything has divorced us from our ecosystems

Carbon Cycling > Carbon Footprint

More important than the carbon footprint of any individual garment is how easily it can be returned to the earth

No Petroleum-Based Inputs

Plastic lives outside of this theory of change

Dignity in Craft

There is dignity in craft, artisanship, and working with ones hands. Regardless of perceived "skill level," the work that goes into clothing us deserves to be compensated fairly and conducted in safe, healthy, and happy environments